Hidden Persuader

What better preparation for a life in magic than a career in the sinister arts of advertising?

In his early training as an advertising writer, Steve developed what would eventually deepen into a DNA-level understanding of audience perceptions and how to influence them — a development that perfectly suited his growing interest in the magical arts.     Specializing in close-up magic with cards, Steve tries always to balance the lighthearted nature of his work with the more serious, underlying sense of amazement that must be at the heart of all good magic.    The result is a captivating experience that not merely baffles, but more importantly entertains, today’s modern audiences.

“It is very wonderful to see persons of the best sense passing hours together in shuffling and dividing a pack of cards with no conversation but what is made up of a few game-phrases, and no other ideas but those of black or red spots ranged together in different figures. Would not a man laugh to hear any one of his species complaining that life is too short?”

Joseph Addison   1672 - 1719